It takes a long time to gain a new customer. An ‘average sales cycle’ in B2B can be 3 months, 6 months or even 24 months. Industries vary but whatever speed the sales-cycles moves at Marketing needs to keep supplying more leads.
So press on with the campaign planned for this quarter? Isn’t that a contradiction [...]
Marketing Automation white-papers focus on features and benefis. However the business imperaitive is sales and marketing alignment – that’s a strategic issue
Review of ‘Think Outside the Inbox’(TOTI) by Adam Blitzer and David Cummings.
Earlier this year email marketing firm Emailvision surveyed over 400 UK Marketers on the matter of Marketing Training.
The key finding of the study for me is that only 45% of those questioned had access to any kind of training budget and the vast majority expected to fund their professional development themselves.
The skills most in demand [...]
Lead scoring can be a major challenge when the marketing department is small and working on a tight budget. What should you do?
