UK Linked-In group for Marketing Automation
A few weeks ago I set up a linked in group called B2B Marketing Automation UK. Here was my thinking
1. Marketing Automation is now in ‘early adopter’ mode in the US (I’ve seen an estimated figure from Aberdeen group of approx 1,500 companies worldwide are now using MA technology) so we can expect it to hit UK shores quite soon.
2. Successful implementations are leading to increased sales and revenues for B2B organisation
3. Marketing Automation vendors hype the technology but Marketing Automation is not only about technology.
The UK (and Europe) is not thinking about MA in the same way as the US. For a starter we’re 12-18 months behind in the adoption curve. It helps given this to filter out some of the ‘noise’ from the US. This group aims to provide a balanced view on the ‘do’s’ and ‘don’ts’ around Marketing Automation. The group can act as a resource for people to know more and a place to ask questions and get answers. I’ll post stuff a couple of times a week. Expect some of the following:
- Links to relevant articles/reports (e.g. Thought Piece “Why B2B Quarterly Campaigns Don’t Work!
- Interviews with ‘thought-leaders’ and other people who know useful stuff on the topic of marketing automation
- Details of events/webinar
The group is open to all but probably B2B Sales and Marketing people, MA consultants, MA vendors and general enthusiasts will want to sign-up. Here is the link to the group B2B Marketing Automation Group UK
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