Moving from Transactional to Conversational email…thoughts from the ‘Fearless Competitor’

July 24, 2010

Jeff Ogden, has written a new whitepaper called Moving from Transactional to Conversational email”. Find it here: Jeff Ogden Whitepaper

I like what Jeff has to say. He talks a lot of sense and manages to do so in an entertaining way. He has also got a great series of podcasts where he’s interviewed all manner of movers and shakers in Marketing Automation.

This white paper explores the world of email marketing. A world that’s changed dramatically in recent years. He’ll cover the challenges of email today and why techniques used in the past have declined in effectiveness. He explores why some marketers get great results and others are getting virtually nothing, and you’ll learn the difference between the two.

Let me know if you like what you read.