We’re not in Kansas Anymore – The new B2B Marketing Landscape

September 21, 2010

Great content is the fuel for Marketing Automation. If Velocity Partners content was petrol its the type that Jenson Button has put into the back of his Racing Car everytime he makes a pit stop. It’s AAA Grade Turbo Stuff.

I recommend their latest White Paper called The NEW B2B Marketing Manifesto. It consists of ‘5 imperatives and 6 staples’ you need to win the battle for attention.

Want to know what a world view is and why you need one?
Why B2B marketing ‘chops’ are essential to your success?
How thinking beyond digital is the future?
Why exposing your beliefs can be a powerful differentiator?
Plus the 6 thing B2B marketing people really need to get good at, now.

The key premise is that B2B marketing needs to be done differenty. The reality is that we all have a lot of work to do. First, we need to ’sell’ the new approach to sales and marketing colleagues. Then we need to ‘execute’.

Take up a challenge. Share the Manifesto with colleagues. Then ask yourselves what are you going to do next? Call a meeting (and invite sales too). A journey of a thousand miles began with a single step. Take that step. Here it is.