What’s driving the b2b e-mail marketing to an early grave?
July 26, 2010
Did you know email marketing open and click-through rates are in free-fall. Back in H2 2007, based on some industry averages, a B2B Marketer could expect 14% of email sent to be opened. Now that number is 11.2%. So for every 1,000 email sent only 112 will be opened.
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