Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe
// A BrightTALK Channel
Bookmark It
Hide Sites
$$(‘div.d255′).each( function(e) { e.visualEffect(’slide_up’,{duration:0.5}) });
Great insights from Hugh Alford and TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]
There is almost no connection between what is taught on the CIM syllabus and the kind of metrics and analytics used by B2B Marketers in the UK. It doesn’t help that so many Marketers get a ‘nervous’ around numbers. Isn’t the whole reason they went into marketing the first place something to do with the fact that they are not very good at maths?
The temptation for b2b marketers will be to use ‘free software’ and attempt to build alignment without the involvement of sales. What % of ’strategic projects that use free software and don’t involve anyone but marketing succeed?
Earlier this year email marketing firm Emailvision surveyed over 400 UK Marketers on the matter of Marketing Training.
The key finding of the study for me is that only 45% of those questioned had access to any kind of training budget and the vast majority expected to fund their professional development themselves.
The skills most in demand [...]
