DemandGen UK Launch Party June 20th 2011
June 20, 2011
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Marketing Automation and its impact on EMEA marketers
April 26, 2011
I found the article 5 reasons why Marketing Automation marks the end of the VP Marketing EMEA in software by John Watton of Shipserv really relevant to my work. I consider it a call to arms for B2B tech marketers in EMEA and echos many of the sentiments in the B2B Marketing Manfesto from [...]
Another Marketing Automation Vendor sets up shop in the UK – Pardot Europe is Live!
January 14, 2011
Pardot join the very small club of Marketing Automation vendors who now have a London office (Richmond). Pardot Europe began operations in November of 2010 and currently employs six team members, with plans for rapid expansion in 2011.
Welcome to the UK Pardot! The London Office is headed up by David [...]
New Podcast : Winning the Battle for Attention
October 25, 2010
The latest episode of B2B Marketing Automation Guide is now available. Last week I spoke to Doug Kessler from Velocity Partners. The topic is “Winning the Battle for Attention”.
With over 500 downloads in a few short weeks and over 50 comments on Velocity’s blog the B2B Manifesto is causing quite a [...]
We’re not in Kansas Anymore – The new B2B Marketing Landscape
September 21, 2010
Great content is the fuel for Marketing Automation. If Velocity Partners content was petrol its the type that Jenson Button has put into the back of his Racing Car everytime he makes a pit stop. It’s AAA Grade Turbo Stuff.
I recommend their latest White Paper called The NEW B2B Marketing Manifesto. It consists of ‘5 [...]
How to make a B2B podcast – Marketing Automation
September 9, 2010
I’ve recorded two new ‘B2B Marketing Automation Guide‘ podcasts that discuss B2B Marketing Automation. More are in the pipeline. You can also find them on iTunes.
No 1: The Business Case for Sales and Marketing Alignment
John Sweeney of Biz-Builders makes a case for Sales and Marketing Alignment and Marketing Automation. (Duration 16 mins)
No2: What B2B Buyer’s [...]
What B2B Buyer’s think of Salespeople and the 3 things B2B marketing needs to do about it.
August 16, 2010
Great insights from Hugh Alford and TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]
What’s driving the b2b e-mail marketing to an early grave?
July 26, 2010
Did you know email marketing open and click-through rates are in free-fall. Back in H2 2007, based on some industry averages, a B2B Marketer could expect 14% of email sent to be opened. Now that number is 11.2%. So for every 1,000 email sent only 112 will be opened.
What Skills do you need to make it in B2B Marketing?
July 19, 2010
There is almost no connection between what is taught on the CIM syllabus and the kind of metrics and analytics used by B2B Marketers in the UK. It doesn’t help that so many Marketers get a ‘nervous’ around numbers. Isn’t the whole reason they went into marketing the first place something to do with the fact that they are not very good at maths?
UK Linked-In group for Marketing Automation
July 17, 2010
- John Sweeney - Biz-Builders
