What B2B Buyer’s think of Salespeople and the 3 things B2B marketing needs to do about it.

August 16, 2010
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Great insights from Hugh Alford and  TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]

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B2B Marketing, B2B Marketing Training, Buyer's Journey, Buyers, Sales & Marketing Alignment, business traninig by John

What’s driving the b2b e-mail marketing to an early grave?

July 26, 2010
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Did you know email marketing open and click-through rates are in free-fall. Back in H2 2007, based on some industry averages, a B2B Marketer could expect 14% of email sent to be opened. Now that number is 11.2%. So for every 1,000 email sent only 112 will be opened.

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B2B Marketing, Buyer's Journey, Sales & Marketing Alignment, b2b email marketing by John