What B2B Buyer’s think of Salespeople and the 3 things B2B marketing needs to do about it.
August 16, 2010
Great insights from Hugh Alford and TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]
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