July 19, 2011
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation:
<script src=’http://ajax.googleapis.com/ajax/libs/swfobject/2.2/swfobject.js’></script><div id=’myChannel_1311073648′><script type=’text/javascript’>swfobject.embedSWF(‘http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf’,’myChannel_1311073648′,’705′,’660′,’9.0.115.0′,’http://www.brighttalk.com/clients/flashplatform/common/swfs/expressInstall.swf’,{channelid:’43′,commid:’31309′,autoStart:’false’,fromdc:’false’,css:”},{wmode:’transparent’,allowfullscreen:’true’,allowscriptaccess:’always’});</script>A BrightTALK Channel</div>
A very useful perspective on the Marketing Automation Journey . Erin’s views on us are “The DemandGen team offers [...]
July 19, 2011
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation:
<script src=’http://ajax.googleapis.com/ajax/libs/swfobject/2.2/swfobject.js’></script><div id=’myChannel_1311073648′><script type=’text/javascript’>swfobject.embedSWF(‘http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf’,’myChannel_1311073648′,’705′,’660′,’9.0.115.0′,’http://www.brighttalk.com/clients/flashplatform/common/swfs/expressInstall.swf’,{channelid:’43′,commid:’31309′,autoStart:’false’,fromdc:’false’,css:”},{wmode:’transparent’,allowfullscreen:’true’,allowscriptaccess:’always’});</script>A BrightTALK Channel</div>
A very useful perspective on the Marketing Automation Journey . Erin’s views on us are “The DemandGen team [...]
June 20, 2011
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May 16, 2011
Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe
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April 26, 2011
I found the article 5 reasons why Marketing Automation marks the end of the VP Marketing EMEA in software by John Watton of Shipserv really relevant to my work. I consider it a call to arms for B2B tech marketers in EMEA and echos many of the sentiments in the B2B Marketing Manfesto from [...]
April 13, 2011
Econsultancy’s Digital Cream event took place in March . What was said of Marketing Automation?
“Very few people are actively doing this right now, but everybody wants to get better at it.
Common obstacles:
•Diverse data collection points and technology systems.
•Fragmenting channels and getting a single view of the customer.
•Where to start and fears about the disruption it [...]
January 14, 2011
Pardot join the very small club of Marketing Automation vendors who now have a London office (Richmond). Pardot Europe began operations in November of 2010 and currently employs six team members, with plans for rapid expansion in 2011.
Welcome to the UK Pardot! The London Office is headed up by David [...]
October 25, 2010
The latest episode of B2B Marketing Automation Guide is now available. Last week I spoke to Doug Kessler from Velocity Partners. The topic is “Winning the Battle for Attention”.
With over 500 downloads in a few short weeks and over 50 comments on Velocity’s blog the B2B Manifesto is causing quite a [...]
September 9, 2010
I’ve recorded two new ‘B2B Marketing Automation Guide‘ podcasts that discuss B2B Marketing Automation. More are in the pipeline. You can also find them on iTunes.
No 1: The Business Case for Sales and Marketing Alignment
John Sweeney of Biz-Builders makes a case for Sales and Marketing Alignment and Marketing Automation. (Duration 16 mins)
No2: What B2B Buyer’s [...]
July 17, 2010
why does the uk need its own marketing automation group?
