Why do quarterly B2B campaigns have no impact?
June 30, 2010
It takes a long time to gain a new customer. An ‘average sales cycle’ in B2B can be 3 months, 6 months or even 24 months. Industries vary but whatever speed the sales-cycles moves at Marketing needs to keep supplying more leads.
So press on with the campaign planned for this quarter? Isn’t that a contradiction [...]
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