How to implement lead scoring for a small business
Lead scoring can be a major challenge when the marketing department is small and working on a tight budget. What should you do?
Lead scoring can be a major challenge when the marketing department is small and working on a tight budget. What should you do?
The riddle of the buyers journey
I’ve always been intrigued by riddles and problems from since I was in short trousers. Here’s one of my favourites.
Mr. Jones lives on the fifteenth floor of an apartment building in uptown Manhattan. Each morning at 8 a.m., he leaves his apartment and descends by elevator to the ground [...]
It’s true that email will remain a vital tool in the B2B marketers box of tricks. However, there is a growing sense of frustration that it doesn’t work as well as it used to. After all we’ve all become more adept at blocking, ignoring and screening the vast stream of information available to us.
Only a [...]
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