How to implement lead scoring for a small business

June 2, 2010

Lead scoring can be a major challenge when the marketing department is small and working on a tight budget. What should you do?

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The Riddle of The Buyer’s Journey

May 24, 2010

The riddle of the buyers journey
I’ve always been intrigued by riddles and problems from since I was in short trousers. Here’s one of my favourites.

Mr. Jones lives on the fifteenth floor of an apartment building in uptown Manhattan. Each morning at 8 a.m., he leaves his apartment and descends by elevator to the ground [...]

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Batch and blast is dead

May 20, 2010

It’s true that email will remain a vital tool in the B2B marketers box of tricks. However, there is a growing sense of frustration that it doesn’t work as well as it used to. After all we’ve all become more adept at blocking, ignoring and screening the vast stream of information available to us.
Only a [...]

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And so it begins…

May 20, 2010

welcome to my blog

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