Free Marketing Automation System Anyone? -Courtesy of Loopfuse

July 7, 2010
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The temptation for b2b marketers will be to use ‘free software’ and attempt to build alignment without the involvement of sales. What % of ’strategic projects that use free software and don’t involve anyone but marketing succeed?

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Filed under:
B2B Marketing Training, David Raab, Loopfuse, Marketing Automation, Sales & Marketing Alignment, Strategic Marketing Planning, Uncategorized by John

Do B2B Marketers want a seat at the strategy table or a new gadget to play with?

June 8, 2010

Earlier this year email marketing firm Emailvision surveyed over 400 UK Marketers on the matter of Marketing Training.

The key finding of the study for me is that only 45% of those questioned had access to any kind of training budget and the vast majority expected to fund their professional development themselves.
The skills most in demand [...]

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Filed under:
B2B Marketing, B2B Marketing Training, Sales & Marketing Alignment, Strategic Marketing Planning by John