July 19, 2011
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation: http://www.brighttalk.com/webcast/43/31309
A very useful perspective on the Marketing Automation Journey . Erin’s views on us are “The DemandGen team offers great support and bring [...]
June 10, 2011
I’m not very familiar with Aprimo but hope I don’t cause offence by classifying then as a Marketing Automation vendor..but good to see a big investment from a UK Bank.
I already see lots of hi-tech companies who accept the business case for sales and marketing alignment and marketing automation.
Is this the beginning of Financial Services [...]
May 18, 2011
It’s John Sweeney here.
I wanted to let you know about a BrightTALK webcast I’m hosting in a few weeks. It’s called “Lead Nurturing in EMEA – The Do’s and Don’t’s”. I’ll be talking to a panel of really smart people
- John Watton – B2B Marketer of the year 2009
- Teri O’Neal – [...]
May 16, 2011
Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe
// A BrightTALK Channel
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April 27, 2011
Here is a great webinar masterclass on developing a content strategy post deployment of Marketing Automation that can be found on Brian Carroll’s B2B Round Table Blog. The guest speaker is Michelle Mogelson Levy, AVP at ECI Telecom and the title is “How Content Strategy is Transforming an Entire Marketing and Sales Organization”
How ECI Telecom [...]
July 24, 2010
Jeff Ogden, has written a new whitepaper called Moving from Transactional to Conversational email”. Find it here: Jeff Ogden Whitepaper
I like what Jeff has to say. He talks a lot of sense and manages to do so in an entertaining way. He has also got a great series of podcasts where he’s interviewed all [...]
July 19, 2010
There is almost no connection between what is taught on the CIM syllabus and the kind of metrics and analytics used by B2B Marketers in the UK. It doesn’t help that so many Marketers get a ‘nervous’ around numbers. Isn’t the whole reason they went into marketing the first place something to do with the fact that they are not very good at maths?
July 7, 2010
The temptation for b2b marketers will be to use ‘free software’ and attempt to build alignment without the involvement of sales. What % of ’strategic projects that use free software and don’t involve anyone but marketing succeed?
May 26, 2010
Oracle announced today that they have purchased the intellectual property rights Market2Lead one of the pioneering companies in the market automation space. What does this mean for for B2B Marketers here in the UK? Right now – not very much. Firstly, Market2Leads customer base is small and there are not too many UK customers so [...]
