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	<title>John Sweeney</title>
	<link>http://biz-builders.co.uk/blog</link>
	<description>b2b sales &#38; marketing alignment, b2b marketing skills, marketing automation</description>
	<lastBuildDate>Tue, 19 Jul 2011 11:18:45 +0000</lastBuildDate>
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		<title>Lead Nurturing: Automating the Buyer&#8217;s Journey</title>
		<description><![CDATA[
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation:

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A very useful perspective on the Marketing Automation Journey . Erin&#8217;s views on us are &#8220;The DemandGen team offers [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/07/19/lead-nurturing-automating-the-buyers-journey-2/</link>
			</item>
	<item>
		<title>Lead Nurturing: Automating the Buyer&#8217;s Journey</title>
		<description><![CDATA[
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation:

&#60;script src=&#8217;http://ajax.googleapis.com/ajax/libs/swfobject/2.2/swfobject.js&#8217;&#62;&#60;/script&#62;&#60;div id=&#8217;myChannel_1311073648&#8242;&#62;&#60;script type=&#8217;text/javascript&#8217;&#62;swfobject.embedSWF(&#8216;http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf&#8217;,'myChannel_1311073648&#8242;,&#8217;705&#8242;,&#8217;660&#8242;,&#8217;9.0.115.0&#8242;,&#8217;http://www.brighttalk.com/clients/flashplatform/common/swfs/expressInstall.swf&#8217;,{channelid:&#8217;43&#8242;,commid:&#8217;31309&#8242;,autoStart:&#8217;false&#8217;,fromdc:&#8217;false&#8217;,css:&#8221;},{wmode:&#8217;transparent&#8217;,allowfullscreen:&#8217;true&#8217;,allowscriptaccess:&#8217;always&#8217;});&#60;/script&#62;A BrightTALK Channel&#60;/div&#62;
 
A very useful perspective on the Marketing Automation Journey . Erin&#8217;s views on us are &#8220;The DemandGen team [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/07/19/lead-nurturing-automating-the-buyers-journey/</link>
			</item>
	<item>
		<title>Lead Nurturing: Automating the Buyer&#8217;s Journey ((tags: Marketing Automation, NetApp, B2B MARKETING, ELOQUA)</title>
		<description><![CDATA[
One of my DemandGen clients Erin Rampey has kindly agreed to revisit a presentation she gave at Eloqua Experience in London last month. This is all about Global Deployment of Marketing Automation: http://www.brighttalk.com/webcast/43/31309

A very useful perspective on the Marketing Automation Journey . Erin&#8217;s views on us are &#8220;The DemandGen team offers great support and bring [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/07/19/lead-nurturing-automating-the-buyers-journey-tags-marketing-automation-netapp-b2b-marketing-eloqua/</link>
			</item>
	<item>
		<title>DemandGen UK Launch Party June 20th 2011</title>
		<description><![CDATA[

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$$('div.d262').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); ]]></description>
		<link>http://biz-builders.co.uk/blog/2011/06/20/demandgen-uk-launch-party-june-20th-2011/</link>
			</item>
	<item>
		<title>Is Financial Services the next pin in the &#8220;Bowling Alley&#8221;?</title>
		<description><![CDATA[
I&#8217;m not very familiar with Aprimo but hope I don&#8217;t cause offence by classifying then as a Marketing Automation vendor..but good to see a big investment from a UK Bank.
I already see lots of hi-tech companies who accept the business case for sales and marketing alignment and marketing automation.
Is this the beginning of Financial Services [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/06/10/is-financial-services-the-next-pin-in-the-bowling-alley/</link>
			</item>
	<item>
		<title>Better B2B Marketing for Europe!</title>
		<description><![CDATA[
It&#8217;s John Sweeney here. 
I wanted to let you know about a BrightTALK webcast I&#8217;m hosting in a few weeks. It&#8217;s called &#8220;Lead Nurturing in EMEA &#8211; The Do&#8217;s and Don&#8217;t&#8217;s&#8221;. I&#8217;ll be talking to a panel of really smart people 
- John Watton &#8211; B2B Marketer of the year 2009 
- Teri O&#8217;Neal &#8211; [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/05/18/better-b2b-marketing-for-europe/</link>
			</item>
	<item>
		<title>The Do&#8217;s and Don&#8217;t&#8217;s of Lead Nurturing in EMEA</title>
		<description><![CDATA[Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe

// A BrightTALK Channel


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$$('div.d255').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); ]]></description>
		<link>http://biz-builders.co.uk/blog/2011/05/16/the-dos-and-donts-of-lead-nurturing-in-emea-3/</link>
			</item>
	<item>
		<title>Content Strategy and Marketing Automation generates revenue</title>
		<description><![CDATA[
Here is a great webinar masterclass on developing a content strategy post deployment of Marketing Automation that can be found on Brian Carroll’s B2B Round Table Blog. The guest speaker is Michelle Mogelson Levy, AVP at ECI Telecom and the title is  “How Content Strategy is Transforming an Entire Marketing and Sales Organization”
How ECI Telecom [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/04/27/content-strategy-and-marketing-automation-generates-revenue/</link>
			</item>
	<item>
		<title>Marketing Automation and its impact on EMEA marketers</title>
		<description><![CDATA[

I found the article 5 reasons why Marketing Automation marks the end of the VP  Marketing EMEA in software by John Watton of Shipserv really relevant to my work. I consider it a call to arms for B2B tech marketers in EMEA and echos many of the sentiments in the B2B Marketing Manfesto from [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/04/26/marketing-automation-and-its-impact-on-emea-marketers/</link>
			</item>
	<item>
		<title>Marketing Automation is a Hot Topic!</title>
		<description><![CDATA[Econsultancy’s Digital Cream event took place in March . What was said of Marketing Automation?
&#8220;Very few people are actively doing this right now, but everybody wants to get better at it.
Common obstacles:
•Diverse data collection points and technology systems.
•Fragmenting channels and getting a single view of the customer.
•Where to start and fears about the disruption it [...]]]></description>
		<link>http://biz-builders.co.uk/blog/2011/04/13/marketing-automation-is-a-hot-topic/</link>
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