Podcasts
B2B Marketing Automation Guide
Oct 2010
No4:
B2B Manifesto: Winning the Battle for Attention
Doug Kessler, Director of Velocity Partners tells us all about the B2B Marketing Manifesto and what B2B marketers need to do to ’step-up’ to today’s challenges.
Sept 2010
No3:
Why B2B Email doesn’t work anymore.
Jeff Ogden, President of Find New Customers explains the reasons why email campaigns don’t work for B2B Marketing anymore. (Duration 12 mins)
No2:
What B2B Buyer’s think of Salespeople and What Marketing Needs to do about it!
In an interview with John Sweeney of Biz-Builders Hugh Alford of TACK International and author of Buyer’s Views of Salespeople 2010 outlines the key learning for B2B marketers. (Duration 24 mins)
No 1:
The Business Case for Sales and Marketing Alignment
John Sweeney of Biz-Builders makes a case for Sales and Marketing Alignment and Marketing Automation. (Duration 16 mins)
