The temptation for b2b marketers will be to use ‘free software’ and attempt to build alignment without the involvement of sales. What % of ’strategic projects that use free software and don’t involve anyone but marketing succeed?
Oracle announced today that they have purchased the intellectual property rights Market2Lead one of the pioneering companies in the market automation space. What does this mean for for B2B Marketers here in the UK? Right now – not very much. Firstly, Market2Leads customer base is small and there are not too many UK customers so [...]
It’s true that email will remain a vital tool in the B2B marketers box of tricks. However, there is a growing sense of frustration that it doesn’t work as well as it used to. After all we’ve all become more adept at blocking, ignoring and screening the vast stream of information available to us.
Only a [...]
