What Skills do you need to make it in B2B Marketing?
July 19, 2010
There is almost no connection between what is taught on the CIM syllabus and the kind of metrics and analytics used by B2B Marketers in the UK. It doesn’t help that so many Marketers get a ‘nervous’ around numbers. Isn’t the whole reason they went into marketing the first place something to do with the fact that they are not very good at maths?
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