DemandGen UK Launch Party June 20th 2011
June 20, 2011
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The Do’s and Don’t’s of Lead Nurturing in EMEA
May 16, 2011
Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe
// A BrightTALK Channel
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Marketing Automation and its impact on EMEA marketers
April 26, 2011
I found the article 5 reasons why Marketing Automation marks the end of the VP Marketing EMEA in software by John Watton of Shipserv really relevant to my work. I consider it a call to arms for B2B tech marketers in EMEA and echos many of the sentiments in the B2B Marketing Manfesto from [...]
Marketing Automation is a Hot Topic!
April 13, 2011
Econsultancy’s Digital Cream event took place in March . What was said of Marketing Automation?
“Very few people are actively doing this right now, but everybody wants to get better at it.
Common obstacles:
•Diverse data collection points and technology systems.
•Fragmenting channels and getting a single view of the customer.
•Where to start and fears about the disruption it [...]
Another Marketing Automation Vendor sets up shop in the UK – Pardot Europe is Live!
January 14, 2011
Pardot join the very small club of Marketing Automation vendors who now have a London office (Richmond). Pardot Europe began operations in November of 2010 and currently employs six team members, with plans for rapid expansion in 2011.
Welcome to the UK Pardot! The London Office is headed up by David [...]
UK Linked-In group for Marketing Automation
July 17, 2010
Free Marketing Automation System Anyone? -Courtesy of Loopfuse
July 7, 2010
The temptation for b2b marketers will be to use ‘free software’ and attempt to build alignment without the involvement of sales. What % of ’strategic projects that use free software and don’t involve anyone but marketing succeed?
UK Perspective on Oracle’s entry into market automation space
May 26, 2010
Oracle announced today that they have purchased the intellectual property rights Market2Lead one of the pioneering companies in the market automation space. What does this mean for for B2B Marketers here in the UK? Right now – not very much. Firstly, Market2Leads customer base is small and there are not too many UK customers so [...]
Batch and blast is dead
May 20, 2010
It’s true that email will remain a vital tool in the B2B marketers box of tricks. However, there is a growing sense of frustration that it doesn’t work as well as it used to. After all we’ve all become more adept at blocking, ignoring and screening the vast stream of information available to us.
Only a [...]
- John Sweeney - Biz-Builders
