The latest episode of B2B Marketing Automation Guide is now available. Last week I spoke to Doug Kessler from Velocity Partners. The topic is “Winning the Battle for Attention”.
With over 500 downloads in a few short weeks and over 50 comments on Velocity’s blog the B2B Manifesto is causing quite a [...]
Great insights from Hugh Alford and TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]
There is almost no connection between what is taught on the CIM syllabus and the kind of metrics and analytics used by B2B Marketers in the UK. It doesn’t help that so many Marketers get a ‘nervous’ around numbers. Isn’t the whole reason they went into marketing the first place something to do with the fact that they are not very good at maths?
