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I found the article 5 reasons why Marketing Automation marks the end of the VP Marketing EMEA in software by John Watton of Shipserv really relevant to my work. I consider it a call to arms for B2B tech marketers in EMEA and echos many of the sentiments in the B2B Marketing Manfesto from [...]
Econsultancy’s Digital Cream event took place in March . What was said of Marketing Automation?
“Very few people are actively doing this right now, but everybody wants to get better at it.
Common obstacles:
•Diverse data collection points and technology systems.
•Fragmenting channels and getting a single view of the customer.
•Where to start and fears about the disruption it [...]
The latest episode of B2B Marketing Automation Guide is now available. Last week I spoke to Doug Kessler from Velocity Partners. The topic is “Winning the Battle for Attention”.
With over 500 downloads in a few short weeks and over 50 comments on Velocity’s blog the B2B Manifesto is causing quite a [...]
I’ve recorded two new ‘B2B Marketing Automation Guide‘ podcasts that discuss B2B Marketing Automation. More are in the pipeline. You can also find them on iTunes.
No 1: The Business Case for Sales and Marketing Alignment
John Sweeney of Biz-Builders makes a case for Sales and Marketing Alignment and Marketing Automation. (Duration 16 mins)
No2: What B2B Buyer’s [...]
Great insights from Hugh Alford and TACK International, UK and International business training specialists, who published their 2010 Buyer’s Views of Salespeople (Free Exec Summary here) this month. The study captures the views of UK and International Buyers about their purchasing behaviour and what they think of salespeople.
Much of the study addresses ‘the art of [...]
It’s true that email will remain a vital tool in the B2B marketers box of tricks. However, there is a growing sense of frustration that it doesn’t work as well as it used to. After all we’ve all become more adept at blocking, ignoring and screening the vast stream of information available to us.
Only a [...]
