The Team has gaps in their B2B Marketing Skills

There is lots of cheap, effective and successful B2B marketing tools and techniques that produce great results. Why aren’t you using them? How can I get your people ‘skilled-up’ for B2B marketing that works time and time again?

Business-to-Business (B2B) sales and marketing activities need to generate revenue growth from new and existing customers quickly. The range of possible activities is daunting. Where should you invest business development resources? PR, telemarketing, local advertising, trade-shows, email or direct mail are some of the many options available.

A business development budget can be rapidly exhausted before it produces those all important new business opportunities. Existing marketing training and education offers little guidance on B2B marketing. Learning ‘on the job’ means lots of costly mistakes for you business.

The wide range of options available and the depth of knowledge required to implement successful business development programmes creates a skills gap that needs to be filled. Tried and tested business development techniques are now being replaced with web and technology based methods