Marketing Costs are too high

The investment required in a full-time dedicated Marketing resource is significant. It will cost you exactly the same whether it produces good results or bad. Are you getting best value for money?

Taking the first steps in Business to Business (B2B) Marketing is challenging. There is so much to learn. Are you happy shifting energy from your company’s core business and acquiring skills that do not play to your strengths? In-house Marketing requires additional resources; office space, wages, computers and training. At the end of it all the results must speak for themselves. Did we generate any revenue from all this activity?

Business development is often expensive but alternative low-cost approaches are available. Many companies keep using the same old ineffective methods because they don’t have the skills to try something different. Adding further headcount is one option though risky and expensive.

There are plenty of experts encouraging you to invest in the latest ‘new new thing’. This could be a fancy new web-site, an exclusive event full of prospects with open cheque-books, pay-per-click ads or SEO (search engine optimization). It’s possible at this point to make some expensive errors of judgement.