B2B Marketing Training
It’s difficult to acquire the skills to create good Business to Business (B2B) marketing. Most of the advice and training that’s out there is heavily skewed to the consumer world. Following practices that work well with consumers is not going to yield good results in B2B.
Business Builders has teamed up with the MathMarketing to fill this gap. Together we offer marketing training that balances robust theory with grounded experience. It’s called Funnel Academy™. It’s a combination of classroom-style teaching, team workshops and peer networking, and offers B2B marketing professionals training in forming strategy, building campaigns, selecting tactics and measuring results.
Funnel Academy™ cherry-picks the best of the existing strategy and tactics models from thought leaders like Collins, Porter, Moore, Ries, BCG, and McKinsey, and translates each of them into very practical how-to steps. Many of the world’s leading B2B companies have already invested in Funnel Academy™ so you can be confident that you are getting the very best in B2B Marketing training.
Business Builders delivers regular Funnel Academy™ training across UK and Europe. We also offer in-house bespoke training and workshops to individual clients. Contact John Sweeney directly for further details. If you’d like to know when the next Funnel Academy is running contact us and we’ll send you some dates.
